About us

Nationwide corporate recovery and business turnaround specialist

SFP Group is a nationwide corporate recovery and business turnaround specialist, based in Canary Wharf, London. It was founded by Simon and Daniel Plant, both licensed Insolvency Practitioners since 2002 and has a key focus within the corporate lending community. SFP Group has more than 50 employees, with each of its specialist business divisions overseen by a director and account team.

Tony Haynes — National Sales Controller
Lloyds TSB

30 years experience within the insolvency industry

The Managing Partners have more than 30 years experience within the turnaround and restructuring industry, with specialist knowledge of the accountancy and legal professions. With SFP’s extensive industry experience, the Group is regularly instructed to advise and work alongside financiers, quoted and privately owned companies and individuals nationwide in the fields of raising finance, forensic accounting, asset funding, debt recovery, corporate restructuring, and business turnaround.

John Wilde — Sales and Marketing Director
SME Invoice Finance

More than 50 employees

SFP Group has more than 50 employees, with each of its specialist business divisions overseen by a director and account team.

Phil Chesham — Director
Positive Cashflow Finance


  • simon-plant

    Simon Plant Director

    A licensed Insolvency Practitioner and an established lawyer specialising in insolvency, credit and security law, Simon is one of a few UK lawyers to change professions into the turnaround world. He has core expertise of the corporate restructuring and refinancing market.

  • daniel-plant

    Daniel Plant Director

    Daniel is a licensed Insolvency Practitioner with over 20 years' industry experience. He specialises in corporate insolvency regimes and works closely with a panel of accountants who benefit from his restructuring and turnaround expertise.


  • simon-carter

    Simon Carter Director of SFP Brokers

    With over 20 years' experience working as a senior underwriter, operations director, sales director and commercial director within the Invoice Finance sector, Simon has helped to grow Touch Financial into the largest Invoice Finance brokerage.

  • jeremy-perceval

    Jeremy Perceval Director of SFP Property

    Jeremy is an RICS chartered surveyor and Registered Valuer with over 25 years' experience within the property industry. Jeremy is a Registered Receiver and Registered Property Valuer who has significant experience dealing with all asset types across the country, and advises clients in property insolvency and business turnaround scenarios.

  • robert-welby

    Robert Welby Director of SFP Corporate Solutions

    Robert is a chartered accountant and licensed Insolvency Practitioner, with over 25 years' experience in forensic accountancy for the legal, insolvency and lending sectors, and for Government departments.

  • richard-lessing

    Richard Lessing Director of SFP Datastore

    With more than ten years' experience within data storage, Richard provides key expertise in the resourcing of document management and scheduling for the SFP Group, working alongside SFP Corporate Solutions, SFP Recoveries and SFP Property.

Managers/Heads of Department

  • annabel-ah-lim

    Annabel Ah Lim SFP Senior Manager

    Annabel has over 10 years' experience in accounting and finance and is a qualified chartered accountant. Following a specialism in Forensic Accounting, Annabel is now Senior Finance and Treasury Manager, being involved in numerous operational related projects within the SFP Group.

  • jason-sedgwick

    Jason Sedgwick SFP Recoveries Manager

    Jason has in excess of 12 years' experience in corporate recovery and is a qualified member of the Institute of Credit Management and ABFA. He oversees all collections, whether insolvency or non-insolvency related, whilst managing the needs of the client. Jason undertakes lend reviews, reconciliations and implementations of collect out strategies in turnaround and insolvency scenarios.

  • dipika-dabasia

    Dipika Dabasia SFP Brokers Manager

    Dipika began her SFP Group career as a Recoveries Manager in 2008 and is CPI qualified. She moved over to SFP Brokers in 2014 where she now manages the rapidly growing team and lead flow. Dipika also manages various projects within the Company.

  • david-kemp

    David Kemp SFP Senior Manager

    Law graduate, CPI and JIE qualified, David has over nine years' experience within the business restructuring and turnaround industry. At SFP he deals with restructuring corporates in both turnaround and insolvency scenarios.

  • richard-hunt

    Richard Hunt SFP Manager

    CPI and ACA qualified, Richard has over five years' experience in a range of areas including Business Restructuring, Administrations, Liquidations and Bankruptcies. To add to the impressive variety of knowledge he brings to the SFP Group, Richard also deals with the Group's Compliance matters and assists with corporation tax in Insolvency cases.

  • michelle-butler

    Michelle Butler SFP Compliance Consultant

    Michelle worked in insolvency practices for 14 years before spending the next seven years at the Insolvency Practitioners Association, four years as its Head of Regulatory Standards and Monitoring. She became JIE-qualified in 2001 and for the past few years she has been working as a consultant specialising in compliance and systems solutions.

  • crystal-edmunds

    Crystal Allen Group HR Manager

    As head of HR and a member of the CIPD, Crystal is responsible for all of the staff development and training at SFP. She has spent almost ten years' in the insolvency and recovery sector, overseeing all policies and procedures for the team.

  • patrick-hogan

    Patrick Hogan Business Development Manager

    Patrick has 17 years' experience at RBS and as Regional Manager for a top 50 FTSE company. His role at SFP involves building stronger relationships with accountants at a national level including sourcing new relationships with intermediaries and working with accountants in finding reciprocal business opportunities.

  • norman-ramsay

    Norman Ramsay Head of External Sales

    Norman has over 9 years' experience within the Commercial Finance sector and helps to ensure clients receive the full benefits of the services SFP Brokers has to offer. Norman oversees all external sales and brings a unique approach to offering SFP Brokers services to business owners.

  • sara-oweidah

    Sara Oweidah Head of Marketing and Partnerships

    As Head of Partnerships, Sara is responsible for all external relations, from both new and existing suppliers and partners to trade organisations and industry bodies. She is also responsible for actively promoting the SFP Group and growing awareness of its brokerage service to the SME market.

  • hannah-powell

    Hannah Powell Head of Secretarial Support

    As Head of Secretarial Support, Hannah oversees the secretarial support team and is also responsible for setting up new procedures and systems. In this role, she acts also as the liaison for the administrations team. Managing the appointments whilst the team are on site, ensuring statutory deadlines are met.

  • adam-sharif

    Adam Sharif IT Systems Administrator

    Adam holds a BSc. in Computer Science and is Microsoft certified. With 7 years of experience managing and supporting business IT infrastructures, he is responsible for the running and maintenance of SFP Group's IT systems, as well as the provision of a helpdesk service to staff. Where required, Adam also assists with extraction of electronic data for appointments in order to assist with investigations.